![]() Here are just a few of those benefits: 1. Likert scales have several benefits, especially if you want to align data to a specific scale (as is often done in quantitative surveys). What are the benefits of using likert scales? Here are a few examples of how likert scales look: The granularity it provides over simple yes or no responses means that you can uncover degrees of opinion that give you a more accurate and representative understanding of the feedback you receive. With this in mind it can be a very versatile scale to use when gathering quantitative data. For example, you could use a likert scale to understand how customers view certain product features, or what product upgrades they would most like to see next based on a range of options. ![]() In the middle, a neutral statement like ‘neither agree nor disagree’.īut as well as judging positive and negative statements, likert scales can judge frequency, quality, or feelings of importance towards a specific variable. Some likert scales use a seven-point scale with 1 being ‘Strongly Agree’ and 7 being ‘Strongly disagree’ (or reversed). In studies where responses are coded numerically, ‘Strongly agree’ would be defined as 1 or 5, respectively increasing or decreasing for each response, e.g.
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